The reply library

A thoughtful reply starts here.

Practical examples for the reviews that are easy to appreciate—and the ones that are harder to answer.

Start with the situation closest to yours. Every example is a starting point, not a script: check the facts and adapt the wording to your business.

How to respond to a negative review

A practical way to reply to a bad review: acknowledge the issue, keep the response factual and suggest a useful next step. Includes examples.

Write a warm, specific reply to a positive customer review, with examples for detailed praise, repeat visits and star-only ratings.

Practical replies to restaurant reviews about waiting times, food, price and good service, with explanations of what to adapt.

Thoughtful hotel review replies for noise, check-in delays, cleanliness and positive stays. Adaptable examples without invented promises.

Respond calmly when a review seems inaccurate, mistaken or unfair. Examples for unrecognised visits and disputed expectations.