Universal platforms (relevant to most sectors)
These platforms apply across virtually all consumer-facing businesses and should be monitored regardless of sector:
- Google Business Profile — highest local search impact of any review platform; responses are indexed
- Facebook — recommendations system; high social sharing potential for positive reviews
- Trustpilot — strong SEO profile; prominent in organic search for brand + "reviews" queries
- Yelp — lower UK market share than US, but still indexed and reviewed; specific anti-solicitation policies apply
By sector
Primary platforms
- TripAdvisor — accommodation category leader; Management Response prominently displayed
- Booking.com — verified-guest-only reviews; very high volume; responses visible to prospective bookers
- Expedia / Hotels.com — important if distributing through Expedia Group channels
- Airbnb — for properties also operating as short-let accommodation
Secondary platforms
- Hostelworld (budget/hostel segment)
- Mr & Mrs Smith (luxury boutique segment)
- SLH / Small Luxury Hotels (luxury segment)
- Which? Travel (UK consumers researching UK destinations)
Primary platforms
- TripAdvisor — restaurant category alongside accommodation
- Google — most high-intent local restaurant searches resolve through Google Maps
- OpenTable — verified diner reviews from reservation holders
Secondary platforms
- Resy (US-heavy but growing in UK premium segment)
- Hardens (London fine dining)
- Squaremeal (UK restaurant guide with user reviews)
- Deliveroo / Just Eat (for restaurants operating delivery)
UK-specific primary platforms
- Doctify — UK-focused patient review platform for consultants and practices; strong organic search presence
- iWantGreatCare — NHS and private practice patient reviews
- NHS website — NHS service ratings visible to all prospective patients
- Care Quality Commission (CQC) — inspection reports function as a form of official review
Secondary platforms
- Google (still significant for private clinics and cosmetic practices)
- Trustpilot (for healthcare brands with e-commerce elements)
- WhatClinic (private cosmetic and elective procedures)
UK-specific platforms
- Review Solicitors — the leading UK-specific legal review platform; widely used by conveyancing and family law clients
- Trustpilot — many law firms have active Trustpilot profiles; strong search visibility
- Google — for local solicitors serving residential clients
- Solicitors from Hell — consumer complaint site; worth monitoring for brand mentions
- Legal 500 — directory rankings (editorial, not consumer reviews, but cited in purchasing decisions)
UK-specific primary platforms
- Checkatrade — leading UK platform for vetted tradespeople; review scores prominently displayed
- Rated People — consumer-to-trade matching with reviews
- TrustATrader — vetting and reviews platform for UK trades
- Which? Trusted Traders — endorsement scheme with consumer reviews
- Houzz — for interior designers, architects, landscapers
Primary platforms
- Trustpilot — dominant for UK e-commerce businesses; strong search visibility; star ratings appear in Google ads
- Reviews.io — growing UK alternative; Google seller ratings integration
- Feefo — invitation-only verified review platform; popular with mid-market UK retailers
- Reevoo — product review platform; prominent in electronics and automotive retail
- Google Shopping — seller ratings aggregate from multiple sources
UK-specific platforms
- Smart Money People — UK's largest financial services review platform; covers banks, insurance, mortgages, investments
- VouchedFor — UK platform specifically for financial advisers and mortgage brokers; IFA sector-standard
- Which? — influential for financial product recommendations and provider reviews
- Trustpilot — fintech brands and challenger banks use Trustpilot as primary review channel
- Treatwell — UK salon and beauty booking platform with integrated reviews
- Fresha — salon booking and review platform
- Google — high-intent local searches for salons, gyms, and spas
- Yelp (declining but still monitored in urban areas)
Frequently asked questions
Which review sites should a hotel prioritise monitoring?
Google Business Profile, TripAdvisor, Booking.com, and Expedia/Hotels.com if distributing through those channels. Secondary monitoring: Facebook and any segment-specific platforms (Airbnb for short-let, Mr & Mrs Smith or SLH for luxury). The criterion is where prospective guests research before booking — not just where they leave reviews after.
Are there review sites specific to the UK that international lists miss?
Yes. UK-specific or heavily UK-weighted platforms include: Checkatrade and Rated People (home services), Review Solicitors (legal), Doctify and iWantGreatCare (healthcare), Smart Money People (financial services), VouchedFor (financial advisers), Which? Trusted Traders (trades), and the NHS website for healthcare providers. These are primary research platforms for UK consumers in those sectors but rarely appear in US-centric review site lists.
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Response by Platform · Healthcare Review Management · Hotel Review Management