Review Schema Markup Guide

What review schema markup does

Review schema markup is structured data (code added to your webpage) that tells Google the rating and review information present on that page. When implemented correctly on eligible content, Google may display star ratings directly in search results — a "rich result" that increases click-through rates by 10–30% compared to standard results.

Review rich results appear as gold stars beneath the page title in search results, alongside the number of reviews and the aggregate rating score.

Critical rule: reviews must be on your own website

Schema types that trigger star rating rich results

• Product: For product pages with user reviews on your site (ecommerce)
• Recipe: For recipe content with user or editorial reviews
• LocalBusiness: For business pages with on-site customer reviews
• Movie: For film review pages
• Book: For book review pages
• Course: For educational course pages with reviews
• Software / App: For software application pages with user reviews

JSON-LD implementation example (LocalBusiness)

{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "The Oak Kitchen",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.6",
    "reviewCount": "127",
    "bestRating": "5",
    "worstRating": "1"
  },
  "review": [
    {
      "@type": "Review",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      },
      "author": {
        "@type": "Person",
        "name": "Sarah M."
      },
      "reviewBody": "Exceptional food and service. The Sunday roast is outstanding.",
      "datePublished": "2026-05-12"
    }
  ]
}

Key requirements

• The aggregateRating must reflect reviews actually published on the page
• The reviewCount must match the number of visible reviews on the page
• Individual reviews in the review array must be visible to users on the page — hidden reviews in schema only are a policy violation
• Author information must be real — do not use generic labels like "Customer" or "Anonymous"
• Dates must be accurate

How to test your schema implementation

Google's Rich Results Test is the authoritative tool for validating schema markup. Paste a URL or paste the schema code directly to see:

• Whether the schema is valid
• Which rich results it qualifies for
• Specific errors or warnings

The Rich Results Test is available at search.google.com/test/rich-results.

Frequently asked questions